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Nashville Healthcare Innovation


“Our goal has always been to help innovation-minded members of the healthcare community identify problems, evaluate opportunities, and then dig in to take advantage of those opportunities while making care more accessible and sustainable for everyone." -Marcus Whitney


Name: Marcus Whitney

Title: CEO & Founder of Health:Further

Website: www.healthfurther.com

Hometown: Brooklyn, New York

College: University of Virginia

Years in Nashville: 19

Fun Fact: Co-Founder & Co-Owner of the Nashville Soccer Club


Marcus Whitney is an innovator. He came onto the Nashville healthcare scene five years ago and has already made quite an impact. While best known as the CEO and founder of Health:Further, he has been a part of multiple start-ups and is even the co-owner and co-founder of the Nashville Soccer Club.


Health:Further began as a diverse group of stakeholders who genuinely cared about the future of healthcare. Their model centered around bringing people together in the form of festivals and developing a community of innovators who were moving the health industry forward. They describe their mission in this way- Health:Further creates unique value for health & wellness and healthcare organizations by designing new collaborative models with venture capital, tech disruptors, retail, and consumers. Health:Further was poised to support the healthcare industry on its evolution forward, but then 2018 brought significant change to the future of healthcare. Health:Further recognized the changing trends and decided to make dramatic changes in their approach.


Marcus describes the changes that began to happen at breakneck speed in 2018,

“In what felt like a barrage of events almost weekly, we saw what we had previously seen happen over the course of years start to happen in the span of weeks. The pace of change was speeding up, aggressively. Some of the biggest healthcare companies in the country were merging, with regularity. Leadership changes were happening in quick succession. Publicly held companies were being purchased by private equity firms. And maybe the most significant theme in 2018, the tech titans (not just venture backed companies... we’re talking about the most powerful companies in the world) started to all make a real and undeniable push into the healthcare industry. Change was no longer in the distance; it had arrived at our doorstep.”


With healthcare being 20% of the GDP of America, the tech titans could not help themselves… they just had to get a piece of the pie. Marcus and his team are poised to help healthcare organizations navigate the changes that are ahead by taking an advisory role with CEO’s and industry leaders to help them bridge the gap between the present system and the rapidly changing future system. Marcus shares,

“Our goal has always been to help innovation-minded members of the healthcare community identify problems, evaluate opportunities, and then dig in to take advantage of those opportunities while making care more accessible and sustainable for everyone. Our new strategic advisory initiative will continue that thread by working one-on-one with healthcare leaders and their organizations as they address the key drivers of transformation in the industry, which include care moving out of the hospital and the rise of the consumer.”



Getting to Know Marcus:


What is your favorite part about living in Nashville?

The exciting growth we are experiencing, all while remaining a tight knit community.


What does it mean to be an entrepreneur in 2019?

The same thing it has always meant. Understanding the market and your customer, and working incredibly hard to provide value to them, profitably.


What is your perfect vacation spot?

I really loved Bali. Far enough away that the time zones pull me out of my life at home, and just lovely people and beautiful scenery.


What non-profit organization are you passionate about and Why?

Instruction Partners. Alongside healthcare, education is a terribly important issue for America to work on. Instruction Partners works shoulder to shoulder with teachers to help them improve the quality of their instruction with the curriculum they already have. It works in rural and urban settings alike. Love the work they are doing.


What are your top three favorite restaurants in Nashville?

Pinewood Social, Epice and Slim and Huskys.


What can soccer fans look forward to when The Nashville Soccer Club comes to town?

Excitement and an entirely new form of entertainment and city pride to jump into!




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Contact MP Nashville

Publisher, Mark Casey-  mark.casey@medprosmag.com
Website design by Rachel Spaugh, 2019